14 DAY TRIAL // The company behind Pocket, that awesome service that lets you save stuff for offline viewing, decided one day to determine what type of device their users preferred when consuming web content.
They used the iPhone 6 launch as an opportunity to assess if existing user behavior would change in any way. They specifically looked at people who owned both an iPhone and an iPad and had Pocket installed on both devices. What they discovered was interesting, to say the least.
It’s fairly obvious that the bigger your screen is, the more you’ll enjoy reading or watching stuff on it. Mileage varies from person to person, but when it comes to Pocket users, you know these people are engaged with their phones. After all, that’s why they have the app installed. Well, according to Pocket, the same users who previously didn’t own an iPhone 6 Plus and now do own one are much less prone to doing any reading on their iPad.
“The bigger your phone’s screen, the more time you’ll spend reading / watching on it. Users who upgraded to an iPhone 6 now view content on their phones 72% of the time, up from 55% when on a smaller screen. Those who went big and bought an iPhone 6 Plus consume content on their phones 80% of the time – the same ratio of phone to tablet reading as seen on Android,” says the company.
In other words, iPhone 6 Plus is now a true replacement for the iPad. Especially so when it comes to the iPad mini, which only has a couple of extra inches of real estate. This should also help explain why Apple is seeing alarmingly poor iPad sales for the first time in the history of the product.