14 DAY TRIAL // Telling the time is not the way 48% of all Apple Watch owners expected to use the Watch when they bought it and half of them admit that using it as an everyday watch is the reason they bought it in the first place.
According to Wristly's State of the Apple Watch report, created by polling over 2000 Watch buyers from all regions of the world, about 86% of Watch owners said that they're using it on a daily basis, a figure that makes it a little easier to understand why using the watch to tell the time is one of its main uses.
Furthermore, the majority of respondents say that they're using it less than they believed they will as a remote, to buy things using Apple Pay, to get walking directions, for personal messaging and to listen to podcasts or music.
On the other hand, the health tracking and built-in calling features of the Watch seem to be used more intensively, with more than 70% of all users declaring that they use the device more or as they expected at the time they bought it.
Although the reality of owning a Watch does not exactly match its owners' expectations, a staggering 97% of the ones that took part in Wristly's research said that they are satisfied with their purchase, more than the 92% approval rate for the iPhone and the iPad's 91%.
All in all, this report confirms my thoughts on the day Apple unveiled the Watch: buying a smartphone with tons of complex features because you think that you'll be using them on a daily basis doesn't always mean that it will indeed happen.
