14 DAY TRIAL // Ping, Apple’s social network for music aficionados, will be axed in the next major release of iTunes, sources close to the company told All Things D.
The WSJ-owned blog reports that “Ping, which still exists today in iTunes 10.6.3 and the iOS 6 beta — where it doesn’t work, will be gone with the software’s next major release.”
The release is expected this fall, at which point Cupertino will enforce its focus on the well-established social networks, Twitter and Facebook.
It’s no mystery Ping has been a massive failure for Apple.
Tim Cook himself indirectly admitted it during his interview with reporters Kara Swisher and Walt Mossberg at D10 this year, when he piqued: “We tried Ping, and I think the customer voted and said ‘This isn’t something that I want to put a lot of energy into.’”