Nike has incremented its fitness app for iOS customers adding a new Challenges feature that enables runners to motivate each other to go faster, and farther.
“Introducing Nike+ Challenges. Ready to take on your friends? With Nike+ Challenges, you'll compete with your friends and motivate each other to go farther and faster than ever before,” reads the announcement.
With the updated Nike+ app you can now track your progress, climb up the charts and even take home a medal. A virtual one, of course.
You can choose a distance and invite your Nike+ friends to tag along, and you can keep track of who's in the lead. It’s usually someone you hate (obviously), giving you all the motivation you need to break a sweat.
The new app also has group chats.