“iPhone 5c remains at the same price point as the existing mid-range model”

Sep 12, 2013 13:28 GMT  ·  By

IHS iSuppli, a research firm with a solid track record, has released a report according to which iPhone 5c doesn’t stand to gain much momentum, because it’s pricey.

Apple refused to cede to demand for a lower-priced handset this year, and despite lowering the entry-level price of its cheapest offering, the iPhone 5c still sells for quite a lot, when you take out the carrier contract from the equation.

“At an unsubsidized cost of US$549, the iPhone 5c remains at the same price point as the existing mid-range model in Apple's smartphone line, the iPhone 4S,” said Francis Sideco, director for consumer electronics and communications technologies at IHS.

“In light of this pricing, the 5c appears to be a midrange product that cannot significantly expand the available market for the iPhone line to lower-income buyers. As a result, the arrival of the 5c will not spur a major increase in iPhone sales in the second half of 2013 compared to previous expectations,” said Sideco.

How many more iPhone launches do these people need to witness to learn that people simply can’t contend themselves with buying the latest Apple gear?