14 DAY TRIAL // Apple is trademarking the name of its new “Configurator” app released for administrators who wish to manage iDevices in an organization.
Not to be mistaken with the iPhone Configuration Utility (which also covers iPads), the Configurator app is a free Mac utility from the fruity company in Cupertino, California described in the trademark filing as "Computer software used to configure multiple digital electronic devices."
The tool can configure up to 30 iDevices at a time, update them to the latest iOS version, create and restore a backup of settings and app data from one device to other devices, import apps, create and install configuration profiles, and even enroll the devices with the Mobile Device Management solution for remote management.