14 DAY TRIAL // Apple is making it easier for shoppers to order a product and pick it up at their local store by skipping the physical checkout process altogether. The company’s Express Checkout feature is now available in the official Apple Store application for iPhone and iPad.
Apple Store 2.2. includes Express Checkout, which makes ordering and purchasing quickly and convenient. The changelog reads:
“New Express Checkout helps make online purchasing faster than ever. When you sign up for Express Checkout, the app saves your account information so you can buy with just a few taps.”
Customers can buy a product on their iPhone and then visit the store to pick it up, no questions asked. The application also allows you to specify whether you want a product shipped to you, and it even notifies your local store that you’re coming in, before you arrive at the door.