14 DAY TRIAL // Zacks.com analysts are at it again discussing the latest news and events impacting stocks and the financial markets in their Zacks Equity Research report. Apple is a key topic today, and they say the Cupertino company is about to gain a wider spectrum of customers.
The research firm points out to Target’s newly unveiled plan of incorporating small Apple stores, or shops, across 25 locations as a test run. The retailer is set to display products such as iPads and iPods from Apple, and perhaps even Macintosh computers.
According to Zacks’ analysts, “An enhanced relationship with Target will help Apple aim a wider spectrum of customers.” The Mac maker is known to also operate small stores within Best Buy’s floor space.
Target is said to have taken quite a few steps to bolster investors' confidence on the stock, and the move involving Apple ‘shops’ is regarded as one of them.