Powerful new workstation to hit the market this fall

Aug 24, 2013 11:38 GMT  ·  By

Apple has posted the exciting new Mac Pro Cinema Ad or Trailer (whichever you prefer) on YouTube, in anticipation of the computer’s scheduled fall release.

Unveiled at WWDC 2013, the new Mac Pro boasts a futuristic cylindrical design and features a revolutionary cooling system, insane processing speed, and a marketing campaign to match.

Apple has used this exact Mac Pro ad to emphasize that its innovation levels are peaking, despite the negative press. The company’s Phil Schiller showed the ad at the WWDC keynote, saying “Can’t innovate my [expletive].”

I’m sure you can fill in the blanks yourselves.

As any Mac Pro before it, the new version won’t come too cheap. The lowest available configuration today retails for $2.499 (or around €1.870).

Find the Mac Pro teaser ad embedded above, and let me know what you think of it in the comments. Personally, I’m particularly taken by the lighting effects, but the music, not so much.