14 DAY TRIAL // As customers keep scooping up the relatively cheaper iPhone 5c, Apple has started airing a commercial meant to generate awareness about the new model, with a particular emphasis on the polycarbonate enclosure which comes in multiple colors.
Available in yellow, green, pink, blue, and white, the iPhone 5c is proving to be popular with the masses, as availability is already getting pushed to October.
A new TV spot from Apple touts the sleek design, along with the colorful nature of the handset, using “Rill Rill” from Sleigh Bells and no voiceover.
Dubbed “Perfected Plastic,” the ad depicts molten plastic slowly shaping up into a full-fledged iPhone (like most chocolate commercials do).
iPhone 5c comes in 16GB and 32GB versions and starts at $99 / €99 with a two-year contract. Customers looking to buy the unlocked version of the phone must pay $549 / €599.