Brazil wants to know why Apple doesn’t use the “real” to charge customers

Nov 28, 2013 13:38 GMT  ·  By

Although Brazil has its own unique currency called the “real,” Apple charges iTunes Store customers in the country by its US currency: the American dollar.

And Brazil's Consumer Protection Secretariat is really interested in knowing why. So interested that it has sent Apple a letter giving it a 10-day deadline to state the reasons behind the mixup.

“MJ asks the company about the presentation of prices in domestic currency and delivery of consumer information on the conditions of contract, among other matters provided for in the Code of Consumer Protection and Decree No. 7.962/2013, which deals with electronic commerce,” according to a post on justica.gov.br.

If Apple doesn’t reply to the letter, it will be fined. This isn’t the first time Apple has a run-in with Brazilian authorities. Not long ago, the Cupertino giant has been forced to defend its iPhone trademark in the country.