Google Ads Editor Changelog

What's new in Google Ads Editor 2.5

Nov 8, 2023

New features:
App URL for App Install Ads:
You can now add app deep links for App Install Ads through the App URL field, similar to App Engagement Ads.
Automatically created assets in Ad Strength of responsive search ads:
Ad Strength of responsive search ads will take automatically created assets into account to ensure that Ad Strength results are accurate.
Asset source in asset report:
The “Asset source” column is now available for channel level, asset group level, and ad level asset reports. This column enables you to differentiate between automatically created assets and advertiser provided assets.
Additional fields in Discovery product ads:
Discovery product ads now support the following additional fields:
Videos
Long headline
Path 1
Path 2
In-feed video ads:
Editor now supports in-feed video ads in Discovery campaigns. In-feed video ads have features of both Discovery ads and responsive display ads.
Text mode for selecting videos:
You can now switch between the video picker and text mode in the video asset library. In Editor v2.4, a video picker was used to select videos to be added to ads. With text mode, you can now enter raw video IDs to select videos.
Campaign level broad match:
Editor now supports the broad match keywords campaign setting. When enabled for a campaign, only broad match keywords can be added. Any existing non-broad match keywords will be changed to broad match.
Video view campaigns:
Editor now supports Video view campaigns, which are Video campaigns with Target CPV bid strategy and multi-format video ads.
Search themes in Performance Max campaigns:
Editor now supports search themes in Performance Max campaigns. Search themes allow you to provide Google AI with valuable information about what your customers are searching for and which topics lead to conversions for your business.
Replace Text tool for product groups:
You can now use the Replace Text tool to replace pieces of text throughout all components of a product group. For example, this can be used to quickly fix a brand name that was consistently mistyped, wherever it appears in the set of product groups.
Device targeting in Discovery campaigns:
You can now enable mobile carrier targeting, and campaign level device bid adjustments for desktop, mobile, tablet, and TV in Discovery campaigns. For bid adjustments, the only adjustments allowed are 0% and -100%.
Brand settings for Search and Performance Max campaigns:
Editor now supports brand settings for Search and Performance Max campaigns, specifically:
Brand restrictions for Search
Brand exclusions for Performance Max
Features related to Dynamic Search Ads in Performance Max campaigns:
Editor now supports features related to Dynamic Search Ads in Performance Max campaigns, including:
Adding Dynamic Search Ads in Performance Max campaigns
Specifying page feeds to use in your Performance Max campaigns
Supporting webpage targeting for asset groups
Ad format controls for Video reach campaigns:
You can now choose the ad formats that show for Video reach campaigns, including:
In-stream ads
In-feed ads
Shorts ads
Ad group level location and language targeting for Demand Gen campaigns:
You can now configure your language and location targeting for Demand Gen campaigns at the ad group level. Note that you can only choose the level of targeting during campaign creation, and it can’t be changed afterwards.
Dynamic Search Ads campaigns to Performance Max upgrade tool:
Editor now shows recommendations to upgrade your Dynamic Search Ads campaigns to Performance Max. When you apply this recommendation, a special tool will run and create a migrated Performance Max campaign. You can apply multiple recommendations at the same time to migrate Dynamic Search Ads campaigns in bulk.
In the tool, you can monitor the status of each campaign migration per account. Note that Google Ads Editor will be unavailable until the migration process is complete.
After the migration process is complete, the tool will download the draft campaigns and show if any upgrades failed. The downloaded draft campaigns will also show any errors that need to be fixed, such as missing assets. After the errors are fixed, the recommendations are applied in real-time.

New in Google Ads Editor 2.4 (Nov 8, 2023)

New features:
Video asset library:
All of the videos used in the account can now be found in the video asset library. You can find the video asset library by going to Shared Library > Asset Library > Videos. You can also implement video picker and display meta data for each video.
Implement video picker: A searchable list of videos is already used in the account and available to be added to ads.
Display metadata for each video: Thumbnail, title, channel name, and duration.
Multi-account overview:
The “Overview” tab now shows a summary across multiple accounts. Previously, it could only show one account at a time.
Google Drive integration:
With Google Drive integration, Editor now supports export to or import from Google Drive. You can also share files in Drive with other users.
Note: Google Sheets are not supported in this release.
Scheduled Post:
You can now schedule your posts for a specified time.
Editable product groups and listing groups:
Product groups and listing groups can now be added and modified within Editor, in a dialog that makes it easier to view and maintain their tree-like structure for campaigns using Merchant Center product feeds. Previously, the only way to manipulate product groups and listing groups was via CSV import.
One YouTube Network:
All Video campaigns now target YouTube Search and YouTube Video networks, so these options are removed from Editor. Only the Video Partners setting remains.
Video enhancement opt-out
A setting to enable or disable video enhancements for Video campaigns.
Download:
“Download” (previously known as “Get recent changes”) allows you to download previously downloaded campaigns, item types, and optimize downloaded data or the combination of all 3 choices. You can also schedule downloading a campaign or other item types.
Deprecated features:
Updated validations for geo targeting / exclusion methods:
The Area Of Interest ("People interested in your locations") geo targeting method is mostly deprecated. It’s only allowed for Discovery campaigns. In addition, the Don't care ("People in or interested in...") exclusion method is disallowed in Search, Display, Shopping, and Performance Max.

New in Google Ads Editor 2.3 (Jul 6, 2023)

New features:
File support for image assets:
File support is now available for image assets. Conveniently import and export image assets as files.
Card view for image assets:
View your image assets as cards in addition to the table view.
Asset support:
Full support is available for the following assets:
Image assets. Legacy image assets are being migrated to upgraded assets.
Automatically created assets. Editor will automatically create assets and show them along with the assets you provide.
Location assets. Legacy location assets are being migrated to upgraded assets.
Business information assets. Complement text ads with your business information, such as name and logo.
Primary Display Status buttons:
Certain Primary Display Status (PDS) reasons are now clickable buttons. For example, you can click on the reason why a campaign may not be serving and go to a page where you can fix the issue. The “Limited by budget” PDS button opens the edit panel on the budget text field, while the “Limited by bidding target” PDS button opens the edit panel on the bid strategy field.
Primary Display Status support:
More PDS reasons are also available, including:
Limited by bidding target
Limited by budget soon
Performance Max text asset automation:
You now have the ability to opt-in or opt-out of text asset automation for Performance Max campaigns. You can find this in the edit panel under “Automatically created assets,” along with Final URL expansion.
Add Google video partners recommendation:
Editor now shows recommendations to add Google video partners. When you enable this recommendation, you can use the same targeting options across video partners for your video campaigns.
Bid explorer:
Editor now shows several recommended bids that include projected improvements for each option. This feature is available for Target CPA and Target ROAS bid strategies. You can use the bid explorer to raise your Target CPA or lower your Target ROAS.
Location targeting:
Editor now has location targeting for “radius around location groups” and “radius around all locations in linked feed.” Show your ads to users within a certain distance from your business or other places of interest.
Discovery ads and campaigns with product feeds support:
Editor now supports Discovery ads and campaigns with product feeds. Show your products in Discovery ads when you add product groups to your campaign.
Proper pluralization in messages:
Messages are now updated with the correct form of pluralization, which supports other languages. There are 2 plural forms available for English and up to 6 plural forms for other languages.
Notifications:
More notification types are now available in Editor 2.3. Editor users will now be more fully informed about the status of and key events occurring for their accounts. For notifications where the issue can be resolved in Editor, users can do so immediately. For notifications that require a visit to Google Ads online, deep links will be provided to the page in question.
Deprecated features:
Top content bid adjustment:
The "top content bid adjustment" setting is no longer supported and it has been removed in Editor 2.3.
Create Dynamic Search Ads recommendation:
Editor version 2.3 no longer shows recommendations to create Dynamic Search Ads.

New in Google Ads Editor 2.2 (Nov 10, 2022)

New features:
Asset libraries:
New features include added support for enhanced leveraging of images in asset libraries. Editor also supports:
Adding, removing, and renaming images
Assigning images to folders
Integrating asset library features into the image picker, for example, filtering by folder and searching by asset name
Note: You have the option to download all of your assets or only those which are associated with ads or asset groups, with respective impact on download time.
Notifications are now built into Editor:
Starting today, you’ll be able to use notifications to help you get the critical information you need to manage your accounts quickly in Editor. We’ve added alerts to let you know when there are active notifications for review. And, with the new notifications button, you get one-click access to notifications directly from the toolbar.
Note: This includes Editor-specific notifications only. Notifications on the Google Ads web interface may differ.
New UI for editing ad schedules:
Editor now provides a dialog to visually edit ad schedules for campaigns and certain ad assets. Previously, ad schedules could only be changed by CSV import or by copying from another campaign or asset.
Support-friendly network logs:
Logs containing API errors and details of the operations that triggered them are now provided in an easy-to-understand format.
Out-of-sync indicator:
Editor will now periodically check to determine if account changes have been made since the last sync and notify you to sync them if needed.
Note: Not all changes may be detected. It’s still recommended to get recent changes before posting, especially if you've reason to believe others are actively working in the same account.
Global offers:
In the shopping settings for Shopping and Performance Max campaigns, you can now choose to:
Make the country of sale optional (allow it to be empty or cleared if it’s not already empty)
Include support for an optional feed label
Recommended budgets for Video action campaigns:
Editor will now show a recommended budget based on your Target CPA bid for Video action campaigns. It will also warn you if your current budget amount is below this recommendation.
Target frequency for video campaigns:
Editor now includes full support for Target frequency video campaigns.
Video campaigns with shopping:
Editor now supports all video campaign sub-types (except Outstream and Audio) via the shopping setting (Product feed) and product groups.
This feature was added for “Video-Drive Conversions” campaigns with the release of Editor v2.1. Editor v2.2 simply extends this functionality to other video sub-types.
Support for more recommendation types:
Editor provides support for additional recommendation types, including the ability to add lead form ads to get more leads.
Basic support for all recommendation types:
Basic support for additional recommendation types is now shown in Editor. Recommendation types appear under Recommendations > Other recommendations.
Note: While it’s now possible to see the recommendation description, along with OptiScore and other stats, these basic recommendation types cannot be applied using Editor.
Optimized targeting:
The ad group "Targeting expansion" setting slider has been replaced with an "Optimized targeting" setting, which can now be enabled or disabled with a checkbox.
Deprecated features
Gmail display campaigns support:
Editor version 2.2 no longer supports Gmail display ads and campaigns.

New in Google Ads Editor 2.1 (Jul 8, 2022)

New features:
Table header recommendations:
Editor now shows a list of recommendations applicable to the currently viewed item type in the toolbar above the main table, so that these recommendations are featured even more prominently.
Primary Display Status:
The Primary Display Status (PDS) shows more information for campaigns. For example, it now includes reasons why a campaign may not be serving.
Overview recommendation cards:
New overview cards are now available for:
Top recommendations
Asset performance
Asset group status
Recommendations:
Added support has been added for more recommendation types, including:
Set a target ROAS to capture upcoming traffic increases
Set a target CPA
Upgrade your Local campaigns to Performance Max
Use Display Expansion
Warning dialogue for cross-account copy and paste:
Editor supports copying items in one account and then pasting them into another. However, it can’t duplicate certain information tied to a particular account. When the copied items contain references to account-specific data and you paste these into another account, Editor will drop that data and the resulting copy will be incomplete.
Editor now shows a detailed warning listing all data types that would be dropped when the user initiates a cross-account paste operation.
Validate aligned budget or bid strategy:
To prevent the deletion of an aligned shared budget, Editor now shows an error when a campaign is using a shared budget but not its associated portfolio bid strategy, or vice versa.
In the budget editing dialog, Editor now shows the name of the associated strategy when an aligned budget is chosen. In the bidding dialog, it now shows the name of the associated budget when an aligned strategy is chosen.
Video-Drive conversions campaigns with shopping:
Editor now supports the shopping setting (Product Feed) and product groups for “Video-Drive conversions” campaigns.
Final URL expansion:
Added support for "Final URL expansion" setting in Performance Max campaigns.
Initial view on start-up:
Editor now allows you to specify one of the following views when a new window opens:
Overview
Campaigns
The view shown when Editor was previously closed
Global offers:
In the shopping settings for Shopping and Performance Max campaigns, you can now choose to:
Make the country of sale optional (you can allow it to be empty or be cleared if it’s not empty)
Include support for an optional feed label
Lead form: custom questions, age question:
In lead form extensions, Editor now supports custom (free-form text) questions, rather than limiting to a predefined set of questions.
Editor now allows any age between 18 and 65 for the "Are you over X years of age?" question. Previously, this was limited to 3 options: 18, 21, and 25.
Lead form extensions at account level:
Editor now allows attaching lead form extensions at the account level, and disabling them at the campaign level. Previously, they could only be attached at the campaign level.
Budget Explorer:
Editor now provides 3 possible budgets when making suggestions in the edit pane, including potential stats improvements. If a campaign or shared budget has a budget-raising recommendation associated with it, the budget editing dialog will now show 3 pre-computed budget points with stats and will automatically compute stats for a manually entered budget.
Deprecated features:
Remove deprecated recommendation:
"Include Display Network" option is no longer available for standard Shopping campaigns. It's always set to “Disabled”.

New in Google Ads Editor 2.0 (Jul 8, 2022)

New features:
Performance Max campaigns:
Google Ads Editor 2.0 fully supports Performance Max campaigns, asset groups and product groups.
Updated onboarding for new users:
When a new user runs Editor for the first time, a sequence of tips is shown, pointing out important parts of Editor UI with brief explanations. The tips could be recalled at any time by clicking Help, then Tutorials, then New user introduction.
The set of tips covers a variety of Google Ads Editor features including the following:
How to work with images
Recommendations
Advanced features within Download selection dialog
CSV import
Make Multiple Changes tool
Account Manager dialog
Scheduled download
Custom rules
Advanced search
Shared library
How to search for and fix errors
How to customize your account tree and type list
Custom actions and action triggers:
A custom action is a task that you can save in your account so that you can easily re-run the task (for example, you can save the action to run the “Replace Text” tool on keywords in a specific search, and replace keyword A with keyword B). Custom actions can be used for frequently repeated tasks, such as adjusting bids based on stats.
With action triggers, you can automatically run one or more custom actions when a certain event occurs (for example, when a particular error or a custom rule violation is detected).
New supported recommendations
Google Ads Editor supports the following recommendation types:
Fix your conversion tracking
Fix your conversion action with no activity
Fix your conversion action with a conversion rate drop
Improve your responsive display ads
Conversion goals:
Google Ads Editor 2.0 supports conversion goals. You can use Google Ads Editor to take the following actions:
View a list of standard goals available at account level
Choose for each such goal whether it should be targeted as account goal
Choose a list of standard goals for a campaign or switch the campaign to use account goals
Increased validation requirements for "Video - Drive conversions" campaigns:
If you use "Video - Drive conversions" campaigns, you’ll be required to use "YouTube Search" or "Include video partners" network targeting on the Campaign edit pane under “Video networks.” Existing campaigns that don’t use this targeting will still be allowed; but new campaigns must target all 3 video networks. New ad groups in these campaigns must have the "Responsive video" type.
Type lists sortable alphabetically or by entity count:
The types in the “Manage” section at the bottom left of the Editor window (also known as type navigation) can now be sorted alphabetically or by entity count (so the types with more items are nearer the top). The option is behind the 3-dot menu at the top right of the type navigation section.
Path 1 and Path 2 fields for responsive video ads:
Responsive video ads now support 2 additional fields—Path 1 and Path 2.
More overview cards:
You will be able to find the following overview cards in the latest version of Google Ads Editor 2.0:
Custom rules
Optimization score
Top campaigns
Top ad groups
Top keywords
Top video ads
Image library:
This feature will allow you to manage large numbers of images, and select images for ads in bulk.
Asset report:
You can now download and view an asset report for ads of certain types and for certain advertising channels. This new functionality is similar to the ad asset report in Google Ads UI found by navigating to Ads & extensions > Ads > View asset details.
Shared Audience support:
In Google Ads Editor 2.0, you can create and edit shared Audiences and attach them to ad groups and asset groups.
Deprecated features:
Remove deprecated recommendation:
The "Add ad suggestions" recommendation has been deprecated and has been removed from Google Ads Editor 2.0.

New in Google Ads Editor 1.8 (Nov 14, 2021)

New features:
Overview page:
A new view has been created in Google Ads Editor, “Overview", which is similar to the Overview page in the online Google Ads Editor interface.
Auto-apply view for Recommendation:
Auto-apply, a new view under Recommendations, allows you to enable or disable automatic application of certain recommendation types. Learn more about applying recommendations automatically in Google Ads
Support for asset-based call extensions:
Google Ads Editor now fully supports asset-based call extensions, also known as "Call extensions (upgraded)”.
Support for asset-based price extensions:
Google Ads Editor now fully supports asset-based price extensions, also known as "Price extensions (upgraded)”.
Support for asset-based hotel callout extensions:
Google Ads Editor now fully supports asset-based hotel callout extensions, also known as "Hotel callout extensions (upgraded)”.
Support for asset-based app extensions:
Google Ads Editor now fully supports asset-based app extensions, also known as "App extensions (upgraded)”.
Display-Gmail campaigns now read-only:
Creation of Display-Gmail campaigns is no longer supported (although existing ones can still be edited). Additionally, no new ad groups can be created under this campaign type (however existing ones can still be edited), and ads for this campaign type can’t be created or edited. Only deleted, paused/unpaused, and labels can be changed).
Recommendation stat display mode update:
For Recommendations, you can now choose up to four ways to display stats (for example, weekly impressions, weekly clicks):
Current (recommendation not applied)
Estimated (predicted with recommendation applied)
Increase (absolute difference between current and estimated)
% increase (percentage difference)
"Upgrade match type" recommendation for exact keyword:
When you apply the "Upgrade your existing keywords to broad match" recommendation in Google Ads Editor, it now updates Exact keywords, in addition to Phrase a Broad Match Modifier (BMM).
Support for more more recommendation types:
Google Ads Editor now supports the following recommendation types:
Use targeting expansion
Ad groups do not have any keywords
Create ads in empty ad groups
Move unused budgets
Add responsive display ads
Updated sign-in process:
The sign-in process no longer requires copying and pasting a token from your browser into Google Ads Editor. Once you complete sign-in in the browser, Google Ads Editor proceeds automatically.
Conversion signals for certain recommendations:
Several recommendation types now show in the "Examples of top signals" section in the edit pane.
Ad strength for Discovery:
Google Ads Editor now supports the Ad strength indicator for Discovery and Discovery Carousel ads.
Note: After downloading, all ads will show “Pending” as their ad strength. Run the “Check Ad Strength” tool to retrieve detailed ad strength information.
Custom rule: Smart Bidding campaign using phrase or exact match keywords:
Google Ads Editor adds alerts to new active ad groups in running Search campaigns that use Smart Bidding (including Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value), and contain active keywords with phrase or exact match type. It’s recommended that you change all such keywords to Broad match.
Note: These alerts are limited to new ad groups in order to prevent duplication with "Upgrade keywords to broad match," a recommendation that Editor also supports.
Updates to content targeting in Video Action campaigns:
Google Ads Editor adds alerts to active ad groups in running Video-Drive Conversions campaigns that contain any active keywords, topics, placements, mobile apps, mobile app categories, YouTube videos, YouTube channels or video lineups. It’s recommended that you remove any of these types of criteria.
Updates to audience targeting:
For ad groups using new types of audience targeting, such as “Audience (grouped)” targeting, you can choose which grouped audience to target. For new groups, you can choose whether the ad group should use grouped targeting, or the older audience segments.
Target CPA recommendations for Display, VAC, Discovery:
For some accounts, Google may provide Target CPA bid recommendations for new Display, Video Action (also known as “Video - Drive conversions”), and Discovery campaigns. When creating a new campaign of these types, Editor automatically fills the CPA bid with the recommended value if available, and also shows it in the bid strategy editing dialog.

New in Google Ads Editor 1.7 (Sep 9, 2021)

New features:
YouTube Audio:
Google Ads Editor now fully supports YouTube Audio campaigns, ad groups, and ads.
Target CPA to Maximize conversions and Target ROAS for Max conversion values:
For search campaigns, you can now add target cost-per-action (CPA) bidding to Maximize conversions strategy, as well as target return on ad spend (ROAS) bidding to Maximize conversion value strategy.
Where previously Target CPA strategy was used, you can use Maximize conversions with target CPA bid instead. You can also use Maximize conversion value with target ROAS bidding instead of Target ROAS strategy.
These situations include the following:
Creating a new search campaign: Google Ads Editor previously defaulted to Target CPA bidding under certain circumstances, and now defaults to Maximize conversions strategy.
Applying certain recommendations (Such as Target CPA Opt-in or Target ROAS Opt-in): Search campaigns are automatically opted into Maximize conversions or Max conversion value strategies instead.
Faster Downloads:
Google Ads Editor will give you the option to select which entity types (such as campaigns) to download. This feature enables faster downloading.
Extension types:
Google Ads Editor now fully supports the following extensions:
Lead form extensions
Asset-based sitelink extensions, also known as "Sitelinks (upgraded)"
Asset-based structured snippet extensions, also known as "Structured snippet extensions (upgraded)"
Asset-based callout extensions, also known as "Callout extensions (upgraded)"
Related videos extensions for Video campaigns
Additional recommendation types:
Google Ads Editor now supports the following recommendation types:
Fix ad destinations
Use Target impression share bidding
Bid more efficiently with Maximize clicks
Use broad match versions of your keywords
Bid more efficiently with Maximize conversion value
Add image extensions to your ads
Set a target ROAS
Add call extensions to your ads
Hotel campaigns:
Google Ads Editor now provides full support for Hotel campaigns.
Deprecated features:
Showcase ads:
Showcase ads and Showcase ad groups are no longer supported in Google Ads Editor. These ads and ad groups have been deleted, and can’t be created.

New in Google Ads Editor 1.6 (Apr 28, 2021)

New features:
Responsive video ads:
Editor now supports Responsive video ads (also known as Video Action Ads or Video Performance ads).
Target CPA and Target ROAS warning messages:
Editor will show warnings when a target ROAS bid on a campaign or ad group is set to the following values:
Bid set to less than 5%
Bid set to 0.5x or less of its previous value
Bed set to 2x or more of its previous value
Target CPA bid is edited to 10x or more of its previous value
Image picker for Make multiple changes:
An image picker now shows on the "Add images" button in the Make multiple changes tool.This is the same image picker that shows in Editor when editing an image field. You can add a a file from disk using the "add" button at the bottom.
Drag/drop image files onto image editor:
You can now drag-and-drop image files (from Explorer, or the Mac equivalent) into the image editor to quickly assign images to ads. If you drop multiple files, images will be assigned to similarly-named fields sequentially (for example if you select 5 files and drop them into "Marketing image 2" of a Responsive display ad, they'd be assigned to fields "Marketing image 2" through "Marketing image 6").
Find duplicate keywords across multiple accounts:
When multiple accounts are opened together in the same Editor window, you can nuse Find duplicate keywords tool to look for duplicates (where the same or similar keywords appear in two or more accounts) across accounts.
Video lineups:
Video lineup criteria is now fully supported.
Nudge to sync before posting:
If you have multiple users managing your Google Ads account and are making concurrent edits using bulk uploads, you can set a reminder to your users to sync with your Google Ads account. This will help prevent inconsistencies and make sure you’re making edits to the latest version.
"Mixed (unique reach)" ad groups for Video campaigns:
Editor supports the "Mixed (unique reach)" ad group type (also known as VIDEO_MIXED_REACH) for Video campaigns. Bumper ads and TrueView in-stream ads can co-exist in these ad groups.
Additional recommendation types:
The following recommendation types are now supported:
Add sitelinks (account and campaign-level)
Adjust your ROAS targets
Adjust your [shared] budgets
Add price extensions
Bid more efficiently with Enhanced CPC
Add descriptions to your sitelinks
Add structured snippets (account and campaign-level)
Add callouts (account and campaign-level)
Dynamic upload ads:
Editor now has improved support for Image ads with HTML5 bundle that specifies a product vertical (for example, Education, Flighs, Hotels). Additionally, template ads with template ID 531 are recognized as image ads. These ads appear in the Image Ads view and no longer appear on Display Ads view.
Broad match modifier (BMM) keywords:
In February changes to broad match modifier (BMM) and phrase match types were announced. As a result BMM keywords will behave the same as phrase match keywords going forward, and the creation of BMM keywords will no longer be available starting July 2021.
In Editor you will begin to see warnings next to BMM keywords and will be able to convert them to phrase or any other match type. These warnings will be visible for campaigns in the following languages: English, German, Spanish, French, Italian, Dutch, Portuguese, and Russian. Click the link in the warning to learn more about how to update your BMM keywords.

New in Google Ads Editor 1.5.2 (Dec 18, 2020)

Filter by account, campaigns, ad groups, or all items with the same label:
You can now filter by campaigns, ad groups, or all items that share the same label.
Open the Shared library.
Click on the Labels section in the tree view.
Select the labels you want to filter by and right-click them.
Choose from one of these options:
Select associated account in the tree view: See the account with labels your selected.
Select associated campaigns in the tree view: See all campaigns with the labels you selected.
Select associate ad groups in the tree view: See all ad groups with the labels you selected.
Select all associated items in the tree view: See both campaigns and ad groups with the labels you selected.
Filter by label:
You can now filter by labels you’ve created.
Open the Shared library.
Click on the Labels section in the tree view.
Select the labels you want to filter by and right-click them.
Select Filter on selected labels to add a filter for these labels.
You’ll be taken to a search that shows all items with the selected label you choose to filter by.
Image extensions:
Full support for image extensions is now available.
Shortcut to jump to previous type:
Use the keyboard shortcut ctrl+tab (Windows) / alt+tab (Mac) to see the last item type you visited. For example, if you visit campaigns and then keywords, using this shortcut will take you back to campaigns.
This feature is helpful for moving between account recommendations and the item that will be updated for that recommendation. For example, if you have a recommendation to add keywords, you can use the ctrl+tab/alt+tab shortcut to just between the recommendation and your list of keywords.
Improved messages for account limit errors:
You’ll now see more detailed error messages when a file you’re uploading exceeds the limit for an account limit.
Update to statistics columns:
With the addition of 16 new data columns, and 4 removed, the data available in Editor now matches the newest version of Google Ads.
Check ad strength for responsive search ads:
You can now check the ad strength of your responsive search ads. Open your response search ads, select one or more ads, and click Check ad strength on the toolbar.
Ad strength is based on edits on the ads themselves and keywords in the same ad group. This tool can be used to evaluate a new ad before uploading and publishing.
Check ad strength for responsive display ads:
The "Ad strength" column is also available for responsive display ads.
Detailed recommendations:
More details have been added to account recommendations.
When you hover over the blue light bulb icon, a tooltip will now appear that shows you the estimated increase in optiscore for this recommendation. You can also apply or unapply a recommendation from this tooltip.
Blue light bulb represents recommendations that you’ve already applied.
Blue light bulb outline represents opportunities for new recommendations.
This addition makes it easier to see the impact of a recommendation and apply it in one click.
Merchant feed for App campaigns:
You can now specify a merchant ID under Shopping settings for App campaigns.
Dynamic ads feed:
Editor can attach dynamic ads feeds, such as Education and Flights, to various campaign types, including App campaigns.
Tips for new users:
If you’re new to Editor, you’ll see a short tutorial with tips on how to use the various tools available.
App pre-registration campaigns:
Full support is now available for App pre-registration campaigns and its corresponding ad type.
Business name for Local ads:
Local ads now have "Business name" as a new field in Editor.
More recommendations:
New recommendation types are available for Target ROAS bidding, bidding more efficiently with maximize conversions, ad creatives, raising your budget based on traffic, pausing poorly performing keywords, and improving your responsive search ads.

New in Google Ads Editor 1.4 (Sep 3, 2020)

New in Google Ads Editor 1.3 (Sep 3, 2020)

New:
Optimization score:
When you select multiple campaigns or accounts in the grid and edit pane, Google Ads Editor will show a combined score, known as the optimization score, in the edit pane next to your customer ID. Individual campaigns can be selected to see their individual optimization score. Learn more about optimization score
Hide sections that don’t apply to selection in edit panel:
In the edit panel, Editor will now hide sections that don’t apply to the current selection. For example, the "App settings" section on Campaigns view will be hidden if the selection doesn't include any App campaigns. "Video settings" will be hidden if the selection doesn’t include any Video campaigns. This change makes the panel easier to navigate and reduces scrolling.
Open edit pane in new window:
The edit panel can now be opened as a separate pop-up window, known as “Edit selected campaigns”. You can resize and position it however you like. You’ll be able to see more columns at once in this separate window.
Add accounts, campaigns, and ad groups to account tree:
You can now add a custom set of accounts, campaigns, or ad groups to your account tree panel.
Go to the Accounts, Campaigns, or Ad groups page and check the box next to one or more rows in the main data table.
Right-click one of the select rows and select Copy selection to tree view.
You’ll now see the items from these rows along with their parent campaigns/ad groups in the account tree.
Similarly, you can double-click any row in the grid (on any view) and the account tree will jump to that row's parent.
Jump to the first error, warning, and info:
You can now click the icons in the summary portion of the error panel at the bottom. Clicking one of these icons will take you to the first error, warning, or info, depending on which icon you clicked. These icons work similarly to tabs in the edit panel.
Deprecated:
Remove support for legacy Universal App Campaigns:
Legacy Universal App Campaigns have all been migrated. Google Ads Editor v1.3 has removed support for UAC. You can no longer remove ad text, image, and video fields on the campaigns view.
Updated:
Discovery carousel ads:
Discovery carousel ads are now fully supported in Google Ads Editor.
Shared budgets:
Shared budgets are now fully supported in Google Ads Editor. You can create, edit, delete, or switch campaigns from one shared budget to another.
Call To Action fields for bumper and non-skippable ads:
You’ll now find fields for CTA and headline on Bumper and non-skippable video ads.
HTML5 fields in App install ads:
Google Ads Editor now supports HTML5 fields in App Install ads. Previously, you had to upload this asset type manually on the front end. Uploading HTML5 files is now easier and more efficient.
New Display campaigns and Smart Display campaigns will default to Target CPA with bidding set to “pay for conversions”:
If your account is set up for conversion tracking, the bidding for your new Display or Smart Display campaigns will be automatically set to Target CPA with “pay for conversions” selected. You can always change this bid strategy later.
If your account does not have conversion tracking setup or is not eligible for Target CPA, your new Display campaigns will default to Manual CPC.

New in Google Ads Editor 12.5 (Aug 29, 2018)

New in Google Ads Editor 12.1 (Sep 8, 2017)

New in Google Ads Editor 12 (Sep 8, 2017)

New in Google Ads Editor 11.8 (Mar 11, 2017)

New in Google Ads Editor 11.7 (Dec 2, 2016)

New in Google Ads Editor 11.5 (Jul 26, 2016)

New in Google Ads Editor 11.4 (May 3, 2016)

New in Google Ads Editor 11.3 (Feb 29, 2016)

New in Google Ads Editor 11.2.3 (Dec 16, 2015)

New in Google Ads Editor 11.2 (Nov 19, 2015)

New in Google Ads Editor 11.1.3 (Aug 28, 2015)

New in Google Ads Editor 11.1.2 (Jun 11, 2015)

New in Google Ads Editor 11.1 (May 15, 2015)

AdWords Editor version 11.1 adds more features from the browser interface, making it easier to manage an entire AdWords account directly from Editor.
Upgraded URLs:
AdWords Editor now supports upgraded URLs and tracking management. Destination URLs can still be changed in the edit panel, and final URLs are located under the “URL Options” tab in the edit panel. Ads can be upgraded without resetting their historical statistics.
Labels:
Creating and managing labels allows you to quickly group ads according to your preferences. You can add multiple labels to any campaign, ad group, ad, or keyword, and filter them by one or more labels. Labels are created in the Shared library.
Call-only ads:
Create call-only ads directly in AdWords Editor and update them in the edit panel.
Account and type filtering:
The account tree and type list in the left sidebar each have new filtering options. The account tree filters by campaign type as well as the status of campaigns and ad groups. The type list filters by any type, including keywords, topics, placements, audiences, ages, type of ad, extensions, unused types, and more.
More improvements to search and image search:
The search field accepts multiple search terms (one per line) and returns results that match any of the terms. You can also select an image and search for all ads using the same image.
Spell-check in other languages:
You can download language dictionaries and add them to AdWords Editor to perform spell-checks in other languages. English spell-check is still automatically supported.
Mobile interest categories:
When targeting ads to mobile users, use interest categories to further refine the intended audience.
Mobile App Targeting:
Target mobile app users, refining your audience by which apps and app store they use, or use negative mobile app terms to exclude certain apps.
Mobile OS version targeting:
In addition to targeting mobile ads by operating system, you can now select specific versions or sets of versions for each operating systems.

New in Google Ads Editor 11.0.3 (Feb 12, 2015)

New in Google Ads Editor 11.0.0 (Dec 11, 2014)

Redesigned interface:
AdWords Editor has an updated interface for easier account navigation and management, including: a visual refresh, updated layout, re-organized options and settings, streamlined data view and toolbar, more prominent search, and revamped tools. The redesign allows you to both quickly perform common tasks and access advanced features and settings.
Type list:
The type list (which includes Keywords, Ads, Ad groups, Campaigns, etc.) is now located in the sidebar, under the tree view. Click any item type to update the data view. You can also see the number of items (for example, the number of keywords) for your selected campaign or ad group.
Pop-out windows:
Open pop-out windows by selecting your account or any number of campaigns and/or ad groups, then double-clicking a type in the type list or clicking the pop-out arrow icon. Pop-out windows allow you to view different parts of your account, campaigns, or ad groups at the same time.
More powerful accounts manager:
The accounts manager now allows you to add and manage an entire MCC account, as well as download data for multiple accounts at the same time. You can also view the total number of changes, errors, and warnings in an account from the accounts manager.
Open multiple accounts side-by-side:
The accounts manager allows you to view and edit multiple accounts side-by-side, including accounts from an MCC account. Copy and paste or drag-and-drop items from one account window into another account.
Multi-select items:
Select multiple campaigns or ad groups within the tree view using Ctrl + click (Windows) or ⌘ + click (Mac). You can view items within any combination of campaigns and ad groups, as well as paste items into multiple campaigns and ad groups at once.
Faster account navigation, download, and upload speeds:
Experience improved account download and upload speeds, as well as faster navigation and a streamlined experience within AdWords Editor.
Make multiple changes tool:
The Make multiple changes tool automatically organizes your text into rows and columns to allow you to add, update, or remove multiple items at once.
Undo and redo multiple changes:
Undo one or more changes in succession with Ctrl + Z (Windows) or ⌘ + Z (Mac), and redo one or more changes in succession with Shift + Ctrl + Z (Windows) or Shift + ⌘ + Z (Mac). The Undo/Redo menus show your recent changes and allow you to select specific changes to undo or redo.
Improved search:
Advanced search now allows you to:
Apply multiple search criteria to your search.
Edit an existing search by double-clicking the search criteria.
Save your searches for future use.
Apply filters to refine your search results.
Use text shortcuts to enter advanced searches directly into the search bar.
Keyboard shortcuts:
Navigate and create items in your account using keyboard shortcuts. To view a list of available keyboard shortcuts, select Help > Shortcuts in the application menu or press Ctrl + Shift + / (Windows) or Alt + Ctrl + Shift + / (Mac).
Shared bidding strategies and sitelinks:
The Shared Library in AdWords Editor includes shared bidding strategies and shared sitelinks.

New in Google Ads Editor 10.6.0 (Nov 5, 2014)

New in Google Ads Editor 9.7.1 (May 28, 2012)

New in Google Ads Editor 9.5.1 (Aug 26, 2011)

Includes support for campaign experiments. You can perform the following tasks in AdWords Editor:
Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.
Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.
Apply and edit a Max. CPC bid multiplier at the keyword level.
Download and upload experiment status and bid multipliers in both CSV and XML import/export.
Location extensions support:
AdWords Editor now provides support for new and existing location extensions. In Version 9.5, the address doesn’t have to already exist in the account to create the extension.
Create new manual location extensions for any address.
Modify address of existing business locations.
Download and upload location extensions in both CSV and XML import/export.
Background download:
One or more accounts can now be downloaded in the background while you’re working on another open account. This allows users to save time and continue working while downloading a large account. You also have the option to select and queue up several accounts for download so that you don’t have to start the download process separately for each account.
Additional campaign settings:
The following three new campaign-level settings are supported and can be edited, sorted, and imported/exported via XML:
Enhanced CPC (enabled/disabled) -- Applicable to Manual CPC and Budget Optimizer campaigns.
Delivery method (standard/accelerated) -- Standard delivery is applicable to all campaigns. Accelerated delivery is applicable to all campaigns except Budget Optimizer and Percent CPA campaigns.
Ad Rotation (optimize for clicks/optimize for conversions/rotate) -- Applicable to all campaigns.
Destination URL links:
You can test your destination URLs when you click the icon located next to the destination URL edit box on all tabs. The destination URL will open in your default browser.
IP addresses and non-ASCII characters in URLs:
Display URLs, destination URLs, and placements now allow:
Non-ASCII domain names (e.g. münster.com, россия.рф)
IPv4 addresses in place of domain names (e.g. 12.34.56.78)
IPv6 addresses in place of domain names (e.g. [2001:db8:85a3:0:0:8a2e:370:7334] )
Display URLs and placements will also allow non-ASCII characters in the URL path after the domain name (e.g. münster.com/Käse, yandex.ru::спорт). This is not supported in destination URLs.
Unlimited number of search conditions:
Advanced Search now allows you to add an unlimited number of search criteria in the Settings or Performance statistics fields.
Additional image ad dimensions:
Image ads with the following dimensions are now supported:
320x50 (now valid for mobile image ads as well)
300x50
425x600
300x600
Revert warnings:
When you revert more than one item, or a new campaign or ad group that contains information, AdWords Editor will alert you with a summary of changes to be made and allow you to cancel the revert. A "Don't show this message again" checkbox will allow you to proceed in the future without any prompt.
In addition, in the Tools | Settings dialog, a Revert section allows you to enable or disable the Ctrl-Z shortcut for Revert. You can also enable or disable the revert warning in this dialog.
Streamline Add/Update Multiple:
Version 9.5 offers a Preview or Process button in the Add/Update Multiple tool. Preview allows you to preview your data and edit your column assignments. Process will skip the previewing step and will take you to the last step of the Add/Update Multiple tool and display a summary of changes.
On the last step of Add/Update Multiple, a checkbox labeled “Automatically accept all imported changes” is now available. If the box is unchecked, you will be able to review your changes when you click Finish and review changes. If the box is checked, you’ll automatically accept all changes when you click Finish. The checkbox will remember your choice from the last time you used the Add/Update Multiple tool.
Item status and disapprovals:
AdWords Editor now displays item status in the Status column and allows you to manually pause or enable an item by editing the status icon. In addition, you can now see specific ad disapproval reasons by mousing over the disapproved status.
Updated first page bid estimates:
AdWords Editor v9.5 supports the updated first page bid estimates, which take into account additional factors when determining your bid estimate.
Service announcements:
A yellow alert box will display important service announcements impacting your Editor usage.

New in Google Ads Editor 8.0.1 (Oct 12, 2010)

New features:
Location extensions: Use the new Extensions tab to manage your business locations. AdWords Editor enables you to sync one or more campaigns directly with Google Places, download your business addresses, and manage manual location extensions. The Local Business Ads tab is no longer available.
Ad parameters: AdWords Editor now supports this AdWords API feature everywhere dynamic keyword insertion is allowed: in ad headlines, description lines, and display URLs.
Interface improvements:
Accordion panels: Each tab includes collapsible panels below the data view. Click the title of one of the panels to expand it, or click the title of the expanded divider to collapse all of the panels and save space.
Progress indicators: See AdWords Editor's progress on tasks that can take some time. Progress bars can now show when you accept or reject proposed changes, find duplicate keywords, or wait for a long list of keywords or ads to fill the data view.
Adding MCC accounts: When you add a new MCC account, client accounts are now displayed with account descriptions or company names when available. Client accounts that are MCCs are shown in bold at the top of the list.
Simplified exception requests: To request an exception for an advertising policy, simply select the checkbox labeled Request an exception.
More helpful error messages: AdWords Editor now provides more information for account limit errors, such as at what level of the account the limit was exceeded.
Other updates:
Google Display Network: All references to the Google Content Network, including content bids, now refer to the Google Display Network.
Mobile ad improvements:
Mobile ads can now exist in either CPC or CPM campaigns; before, they were restricted to CPC campaigns.
The mobile carriers dialog is easier to use.
Platform targeting is now included as a setting on the Campaigns tab.
Deleted ads: AdWords Editor no longer allows you to reactivate or edit ads that have been deleted on the AdWords server.
Placement formatting: When you enter placements and categories, AdWords Editor now fixes certain spacing and case issues automatically.
Keyword Opportunities updates: The Keyword Opportunities tool now includes additional columns for global and local search volume. The Search-based keywords tab no longer includes a suggested bid for keywords.
Bidding features: You can now download and manage campaigns that use target CPA bids or enhanced CPC bids. (As always, you'll need to sign in to AdWords to change your campaign-level bidding option.)
Simplified ad scheduling: When you update your ad schedule using a CSV import or Add/Update Multiple campaigns, you no longer need to include a separate column for "ad schedule status."

New in Google Ads Editor 7.6.1 (Nov 17, 2009)

New in Google Ads Editor 7.5.2 (Jul 16, 2009)

New in Google Ads Editor 7.5.1 (Jun 1, 2009)

Import CSV: Select File > Import CSV to import a CSV file with additions or changes to your account.
Download selected campaigns: When you add a new account or download updates, you can now select specific campaigns (for example, download only active campaigns).
Resume account download: If your account download is interrupted, AdWords Editor won't lose its progress. You can view and edit the campaigns that were downloaded successfully, and you can use "Get Recent Changes" to resume the download where it left off.
Multiple column sort: Select Data > Sort to sort your data by up to three columns.
Keyword Opportunities updates:
Add terms to your account as keywords, negative keywords, or campaign negative keywords.
On the search-based keywords tab, view keyword ideas by category.
When you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included.
Conversion metrics: The new AdWords conversion tracking metrics ("many-per-click" and "1-per-click") are available in AdWords Editor. Three new columns display statistics for conversions (many-per-click). The three columns formerly in AdWords Editor now display conversions (1-per-click). Download statistics to see the updated data.
Keyword word count: Use the new Keyword Word Count column on the Keywords tab to see how many words are in each of your keywords.
Select duplicates: After you find duplicate keywords, you can select duplicates by order of appearance (for example, select the first duplicate, or all but the first duplicate), in addition to the other selection options.
Usage tracking: You'll see the option to enable usage tracking when you first download AdWords Editor or upgrade to 7.5. Usage tracking lets you send anonymous statistics to Google, helping us improve AdWords Editor.
Progress bar: A progress bar now appears when you perform certain tasks in AdWords Editor, such as updating a large number of keywords.
More languages: AdWords Editor is now available in a total of 42 languages. New languages include Thai, Arabic, Romanian, Hungarian, Indonesian, Greek, Vietnamese, Bulgarian, Croatian, Lithuanian, Estonian, Slovak, Filipino, Slovenian, Serbian, Catalan, Latvian, Ukranian, and Hindi.

New in Google Ads Editor 7.0 (Dec 17, 2008)

New in Google Ads Editor 6.5.1 (Nov 25, 2008)

New in Google Ads Editor 6.5 (Oct 8, 2008)

The Keyword Opportunities tool can help you generate new keywords. Go to the Tools menu > Keyword Opportunities or click 'Keyword Opportunities' on the Keywords tab.
The Keyword expansion feature generates keyword ideas based on words or phrases.
The Keyword multiplier combines lists of terms to form new keywords.
Column auto-sizing: Double-click a column header to fit the width to its contents, or right-click the column header and select 'Auto-size Column.' To auto-size all columns at once, click the column chooser and select 'Auto-size All Columns.'
Horizontal scrolling: You can now scroll from left to right.
Column selection: The column chooser stays open until you click away or hit the Escape key.
Date picker: Use a calendar to select campaign end dates and date ranges for performance statistics.
New names: The account export options now have the new names. Old: Export to CSV, Export for Archiving, Export for Sharing, Export to HTML. New: Export Spreadsheet (CSV), Export Backup (AEA), Export Changes for Sharing (AES), Export Summary (HTML).
Improved HTML export: View a summary of your ads along with keywords or placements with the Export Summary option (formerly 'Export to HTML'). The report now includes the date and time of the export, currency, and other information.
Select specific campaigns or ad groups for exporting: Formerly available only for the CSV export, this feature is now available for all four export formats. Once you select an export option in the File menu, choose 'Export Selected Campaigns and Ad Groups.
Copy campaign or ad group 'shells': This feature enables you to copy a campaign or ad group without the items inside, then paste the duplicate campaign or ad group into a new location. Go to the Edit menu > Copy Special.
Create duplicates when replacing or appending text: When you use the Replace Text or Append Text tools (in the Edit menu) you can now create duplicates of the items you're editing and modify the duplicates instead of the originals.
To use a separate content bid for an ad group, simply specify the bid on the Ad Groups tab. Previously, it was necessary to enable content bids for a campaign by checking a 'Content Bids' box on the Campaigns tab; this checkbox has been removed.

New in Google Ads Editor 6.0 (Jun 6, 2008)

Account statistics - Export statistics to CSV: You can now export a CSV file that includes performance statistics. First download the statistics, then go to the File menu > Export to CSV.
Account statistics - Update minimum CPC bids: To refresh the minimum CPC bids for your keywords, click 'Get Recent Changes > Include Min. CPC Bids.' Note that this option takes more time than the basic 'Get Recent Changes' option.
Account statistics - Improved stats download: When you select an interval with 'Choose Stats Interval,' AdWords Editor downloads fresh statistics and displays a progress bar during download.
Editing tools - Spell check: Check the spelling of text fields (such as keywords and ad text) by right-clicking the field and selecting 'Spell check this field' in the right-click menu. Available for English, French, Italian, German, Spanish, Brazilian Portuguese, and Dutch.
Editing tools - Append text: Add text before or after existing text in a specific column, for all selected rows. Select the rows you want to edit, then click the 'Append text' link at the bottom of the edit pane. For example, add the word 'New' at the beginning of the headlines in your selected text ads. Learn more about this tool.
Editing tools - Drag and drop: Now you can drag and drop ad groups within the tree view. To move an ad group, select it in the tree view and drag it to another campaign. To copy an ad group, select it and drag it while holding the Control key.
Editing tools - Use formula words in the Replace Text tool: Review these instructions before using this advanced feature.
AdWords feature support - CPC placement targeting: Create a new CPC placement-targeted campaign or edit your CPC bids for placements. Placement CPC campaigns are labeled [Placement CPC] in the tree view.
AdWords feature support - Conversion Optimizer campaigns: You can download Conversion Optimizer campaigns and edit their contents (keywords, bids, ads, and ad groups). However, it isn't possible to enable or disable the Conversion Optimizer in AdWords Editor. Learn more about support for bidding options in AdWords Editor.
AdWords feature support - Ad group negative sites: Add and update negative sites at the ad group level.
Duplicate keywords - Select duplicate keywords: After running Find Duplicate Keywords, you can now quickly select all the duplicates that meet certain criteria. Click 'Select duplicates by' in the tab tool bar and choose one of the menu options. For example, select all the duplicates with the lowest CTR, then edit or delete them as needed.
Duplicate keywords - Sorting duplicate keywords: Now when you sort duplicate keywords, the groupings are preserved. AdWords Editor sorts within each group, and also sorts the groups themselves.
Diagnostic logs: Diagnostic logging is a troubleshooting mode. When enabled, it creates reports that can help our engineers better understand technical issues you may encounter. Go to the Tools menu > Settings.
Show posting progress: When this option is enabled, AdWords Editor displays a progress bar when you post changes. You can also disable this option to help decrease the time it takes to post your changes. Go to the Tools menu > Settings.
Advanced search: Add and remove restrictions for your advanced search. In the dialog, click 'Add' next to the Settings or Performance Statistics fields. Once you've added one or more restrictions, click 'Remove' to remove them.
Tab structure: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single 'Ads' tab. This update was also included in version 5.0.1.
Backup archives: AdWords Editor automatically creates a backup, including unposted changes and comments, when you re-download an account with 'Get Full Account.' You will also be prompted to back up accounts before upgrading from version 6.0 to a subsequent release.
Updated keyboard shortcuts