August 26th, 2011Includes support for campaign experiments. You can perform the following tasks in AdWords Editor:
· Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.
· Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.
· Apply and edit a Max. CPC bid multiplier at the keyword level.
· Download and upload experiment status and bid multipliers in both CSV and XML import/export.
Location extensions support:
· AdWords Editor now provides support for new and existing location extensions. In Version 9.5, the address doesn’t have to already exist in the account to create the extension.
· Create new manual location extensions for any address.
· Modify address of existing business locations.
· Download and upload location extensions in both CSV and XML import/export.
Background download:
· One or more accounts can now be downloaded in the background while you’re working on another open account. This allows users to save time and continue working while downloading a large account. You also have the option to select and queue up several accounts for download so that you don’t have to start the download process separately for each account.
Additional campaign settings:
The following three new campaign-level settings are supported and can be edited, sorted, and imported/exported via XML:
· Enhanced CPC (enabled/disabled) -- Applicable to Manual CPC and Budget Optimizer campaigns.
· Delivery method (standard/accelerated) -- Standard delivery is applicable to all campaigns. Accelerated delivery is applicable to all campaigns except Budget Optimizer and Percent CPA campaigns.
· Ad Rotation (optimize for clicks/optimize for conversions/rotate) -- Applicable to all campaigns.
Destination URL links:
· You can test your destination URLs when you click the icon located next to the destination URL edit box on all tabs. The destination URL will open in your default browser.
IP addresses and non-ASCII characters in URLs:
Display URLs, destination URLs, and placements now allow:
· Non-ASCII domain names (e.g. münster.com, россия.рф)
· IPv4 addresses in place of domain names (e.g. 12.34.56.78)
· IPv6 addresses in place of domain names (e.g. [2001:db8:85a3:0:0:8a2e:370:7334] )
· Display URLs and placements will also allow non-ASCII characters in the URL path after the domain name (e.g. münster.com/Käse, yandex.ru::спорт). This is not supported in destination URLs.
Unlimited number of search conditions:
· Advanced Search now allows you to add an unlimited number of search criteria in the Settings or Performance statistics fields.
Additional image ad dimensions:
Image ads with the following dimensions are now supported:
· 320x50 (now valid for mobile image ads as well)
· 300x50
· 425x600
· 300x600
Revert warnings:
· When you revert more than one item, or a new campaign or ad group that contains information, AdWords Editor will alert you with a summary of changes to be made and allow you to cancel the revert. A "Don't show this message again" checkbox will allow you to proceed in the future without any prompt.
· In addition, in the Tools | Settings dialog, a Revert section allows you to enable or disable the Ctrl-Z shortcut for Revert. You can also enable or disable the revert warning in this dialog.
Streamline Add/Update Multiple:
· Version 9.5 offers a Preview or Process button in the Add/Update Multiple tool. Preview allows you to preview your data and edit your column assignments. Process will skip the previewing step and will take you to the last step of the Add/Update Multiple tool and display a summary of changes.
· On the last step of Add/Update Multiple, a checkbox labeled “Automatically accept all imported changes” is now available. If the box is unchecked, you will be able to review your changes when you click Finish and review changes. If the box is checked, you’ll automatically accept all changes when you click Finish. The checkbox will remember your choice from the last time you used the Add/Update Multiple tool.
Item status and disapprovals:
· AdWords Editor now displays item status in the Status column and allows you to manually pause or enable an item by editing the status icon. In addition, you can now see specific ad disapproval reasons by mousing over the disapproved status.
Updated first page bid estimates:
· AdWords Editor v9.5 supports the updated first page bid estimates, which take into account additional factors when determining your bid estimate.
Service announcements:
· A yellow alert box will display important service announcements impacting your Editor usage.
October 12th, 2010New features:
· Location extensions: Use the new Extensions tab to manage your business locations. AdWords Editor enables you to sync one or more campaigns directly with Google Places, download your business addresses, and manage manual location extensions. The Local Business Ads tab is no longer available.
· Ad parameters: AdWords Editor now supports this AdWords API feature everywhere dynamic keyword insertion is allowed: in ad headlines, description lines, and display URLs.
Interface improvements:
· Accordion panels: Each tab includes collapsible panels below the data view. Click the title of one of the panels to expand it, or click the title of the expanded divider to collapse all of the panels and save space.
· Progress indicators: See AdWords Editor's progress on tasks that can take some time. Progress bars can now show when you accept or reject proposed changes, find duplicate keywords, or wait for a long list of keywords or ads to fill the data view.
· Adding MCC accounts: When you add a new MCC account, client accounts are now displayed with account descriptions or company names when available. Client accounts that are MCCs are shown in bold at the top of the list.
· Simplified exception requests: To request an exception for an advertising policy, simply select the checkbox labeled Request an exception.
· More helpful error messages: AdWords Editor now provides more information for account limit errors, such as at what level of the account the limit was exceeded.
Other updates:
· Google Display Network: All references to the Google Content Network, including content bids, now refer to the Google Display Network.
Mobile ad improvements:
· Mobile ads can now exist in either CPC or CPM campaigns; before, they were restricted to CPC campaigns.
· The mobile carriers dialog is easier to use.
· Platform targeting is now included as a setting on the Campaigns tab.
· Deleted ads: AdWords Editor no longer allows you to reactivate or edit ads that have been deleted on the AdWords server.
· Placement formatting: When you enter placements and categories, AdWords Editor now fixes certain spacing and case issues automatically.
· Keyword Opportunities updates: The Keyword Opportunities tool now includes additional columns for global and local search volume. The Search-based keywords tab no longer includes a suggested bid for keywords.
· Bidding features: You can now download and manage campaigns that use target CPA bids or enhanced CPC bids. (As always, you'll need to sign in to AdWords to change your campaign-level bidding option.)
· Simplified ad scheduling: When you update your ad schedule using a CSV import or Add/Update Multiple campaigns, you no longer need to include a separate column for "ad schedule status."
November 17th, 2009· Ad extensions: If you've enabled ad extensions for a campaign, you can download and manage that campaign in AdWords Editor. However, it isn't possible to change the extensions settings in AdWords Editor. Also, if you've specified that a particular location be paired with a specific ad, that ad may only be edited online; it will not appear in AdWords Editor.
· Default campaign targeting: Upon downloading version 7.6.1, you may be prompted to select your default campaign language and location targeting. You can change your default targeting settings any time from the Tools menu > Settings.
· Latin American Spanish: AdWords Editor is now available in Latin American Spanish. To change your interface language, go to the Tools menu > Settings, then choose your new language under "Locale."
July 16th, 2009· This service release fixes an issue with downloading campaigns.
June 1st, 2009· Import CSV: Select File > Import CSV to import a CSV file with additions or changes to your account.
· Download selected campaigns: When you add a new account or download updates, you can now select specific campaigns (for example, download only active campaigns).
· Resume account download: If your account download is interrupted, AdWords Editor won't lose its progress. You can view and edit the campaigns that were downloaded successfully, and you can use "Get Recent Changes" to resume the download where it left off.
· Multiple column sort: Select Data > Sort to sort your data by up to three columns.
Keyword Opportunities updates:
· Add terms to your account as keywords, negative keywords, or campaign negative keywords.
· On the search-based keywords tab, view keyword ideas by category.
· When you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included.
· Conversion metrics: The new AdWords conversion tracking metrics ("many-per-click" and "1-per-click") are available in AdWords Editor. Three new columns display statistics for conversions (many-per-click). The three columns formerly in AdWords Editor now display conversions (1-per-click). Download statistics to see the updated data.
· Keyword word count: Use the new Keyword Word Count column on the Keywords tab to see how many words are in each of your keywords.
· Select duplicates: After you find duplicate keywords, you can select duplicates by order of appearance (for example, select the first duplicate, or all but the first duplicate), in addition to the other selection options.
· Usage tracking: You'll see the option to enable usage tracking when you first download AdWords Editor or upgrade to 7.5. Usage tracking lets you send anonymous statistics to Google, helping us improve AdWords Editor.
· Progress bar: A progress bar now appears when you perform certain tasks in AdWords Editor, such as updating a large number of keywords.
· More languages: AdWords Editor is now available in a total of 42 languages. New languages include Thai, Arabic, Romanian, Hungarian, Indonesian, Greek, Vietnamese, Bulgarian, Croatian, Lithuanian, Estonian, Slovak, Filipino, Slovenian, Serbian, Catalan, Latvian, Ukranian, and Hindi.
December 17th, 2008· First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.
· Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.
· Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.
· Campaign targeting in the data view: You can view your targeting settings in the new 'Language' and 'Location' columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.
· Send feedback to Google: Help us improve AdWords Editor by enabling usage tracking in your AdWords Editor settings (Tools menu > Settings).
Other updates:
· The 'Volume' column on the Keyword expansion tab of the Keyword Opportunities tool now shows absolute numbers (traffic for the last month) instead of scaled values.
· The Keyword Opportunities tool isn't available for draft accounts.
November 25th, 2008Improvements:
· My Client Center accounts can now use the Keyword Opportunities tool.
· When installing AdWords Editor for the first time, it's now possible to accept the Terms of Service.
· Campaigns without ad groups can now be downloaded and posted.
· On Macs, long menu names (such as 'Export Selected Campaigns and Ad Groups') are no longer shortened.
October 8th, 2008· The Keyword Opportunities tool can help you generate new keywords. Go to the Tools menu > Keyword Opportunities or click 'Keyword Opportunities' on the Keywords tab.
· The Keyword expansion feature generates keyword ideas based on words or phrases.
· The Keyword multiplier combines lists of terms to form new keywords.
· Column auto-sizing: Double-click a column header to fit the width to its contents, or right-click the column header and select 'Auto-size Column.' To auto-size all columns at once, click the column chooser and select 'Auto-size All Columns.'
· Horizontal scrolling: You can now scroll from left to right.
· Column selection: The column chooser stays open until you click away or hit the Escape key.
· Date picker: Use a calendar to select campaign end dates and date ranges for performance statistics.
· New names: The account export options now have the new names. Old: Export to CSV, Export for Archiving, Export for Sharing, Export to HTML. New: Export Spreadsheet (CSV), Export Backup (AEA), Export Changes for Sharing (AES), Export Summary (HTML).
· Improved HTML export: View a summary of your ads along with keywords or placements with the Export Summary option (formerly 'Export to HTML'). The report now includes the date and time of the export, currency, and other information.
· Select specific campaigns or ad groups for exporting: Formerly available only for the CSV export, this feature is now available for all four export formats. Once you select an export option in the File menu, choose 'Export Selected Campaigns and Ad Groups.
· Copy campaign or ad group 'shells': This feature enables you to copy a campaign or ad group without the items inside, then paste the duplicate campaign or ad group into a new location. Go to the Edit menu > Copy Special.
· Create duplicates when replacing or appending text: When you use the Replace Text or Append Text tools (in the Edit menu) you can now create duplicates of the items you're editing and modify the duplicates instead of the originals.
· To use a separate content bid for an ad group, simply specify the bid on the Ad Groups tab. Previously, it was necessary to enable content bids for a campaign by checking a 'Content Bids' box on the Campaigns tab; this checkbox has been removed.
June 6th, 2008· Account statistics - Export statistics to CSV: You can now export a CSV file that includes performance statistics. First download the statistics, then go to the File menu > Export to CSV.
· Account statistics - Update minimum CPC bids: To refresh the minimum CPC bids for your keywords, click 'Get Recent Changes > Include Min. CPC Bids.' Note that this option takes more time than the basic 'Get Recent Changes' option.
· Account statistics - Improved stats download: When you select an interval with 'Choose Stats Interval,' AdWords Editor downloads fresh statistics and displays a progress bar during download.
· Editing tools - Spell check: Check the spelling of text fields (such as keywords and ad text) by right-clicking the field and selecting 'Spell check this field' in the right-click menu. Available for English, French, Italian, German, Spanish, Brazilian Portuguese, and Dutch.
· Editing tools - Append text: Add text before or after existing text in a specific column, for all selected rows. Select the rows you want to edit, then click the 'Append text' link at the bottom of the edit pane. For example, add the word 'New' at the beginning of the headlines in your selected text ads. Learn more about this tool.
· Editing tools - Drag and drop: Now you can drag and drop ad groups within the tree view. To move an ad group, select it in the tree view and drag it to another campaign. To copy an ad group, select it and drag it while holding the Control key.
· Editing tools - Use formula words in the Replace Text tool: Review these instructions before using this advanced feature.
· AdWords feature support - CPC placement targeting: Create a new CPC placement-targeted campaign or edit your CPC bids for placements. Placement CPC campaigns are labeled [Placement CPC] in the tree view.
· AdWords feature support - Conversion Optimizer campaigns: You can download Conversion Optimizer campaigns and edit their contents (keywords, bids, ads, and ad groups). However, it isn't possible to enable or disable the Conversion Optimizer in AdWords Editor. Learn more about support for bidding options in AdWords Editor.
· AdWords feature support - Ad group negative sites: Add and update negative sites at the ad group level.
· Duplicate keywords - Select duplicate keywords: After running Find Duplicate Keywords, you can now quickly select all the duplicates that meet certain criteria. Click 'Select duplicates by' in the tab tool bar and choose one of the menu options. For example, select all the duplicates with the lowest CTR, then edit or delete them as needed.
· Duplicate keywords - Sorting duplicate keywords: Now when you sort duplicate keywords, the groupings are preserved. AdWords Editor sorts within each group, and also sorts the groups themselves.
· Diagnostic logs: Diagnostic logging is a troubleshooting mode. When enabled, it creates reports that can help our engineers better understand technical issues you may encounter. Go to the Tools menu > Settings.
· Show posting progress: When this option is enabled, AdWords Editor displays a progress bar when you post changes. You can also disable this option to help decrease the time it takes to post your changes. Go to the Tools menu > Settings.
· Advanced search: Add and remove restrictions for your advanced search. In the dialog, click 'Add' next to the Settings or Performance Statistics fields. Once you've added one or more restrictions, click 'Remove' to remove them.
· Tab structure: The four tabs for ads (text, image, local business, and mobile) are now grouped under a single 'Ads' tab. This update was also included in version 5.0.1.
· Backup archives: AdWords Editor automatically creates a backup, including unposted changes and comments, when you re-download an account with 'Get Full Account.' You will also be prompted to back up accounts before upgrading from version 6.0 to a subsequent release.
· Updated keyboard shortcuts
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