Epoch For Mac

Epoch is a comprehensive and streamlined solution for developing web ads by using HTML5 animation. The utility is based on the AdScript API and is straightforward enough to be employed by users that don’t have programming skills.

On the other hand, Epoch comes with a built-in code editor that enables developers to take advantage of AdScript and create more complex projects.

The Epoch utility seems to be entirely focused on the user: the welcoming screen provides an introduction video, and you can open a sample project just to get an idea what you can achieve.

Moreover, the Epoch developers provide an online walkthrough for the sample project, detailed documentation, step-by-step tutorials, and built-in support messages.

At the same time, finding your way around the app’s interface is reasonably intuitive to begin with: the center area is reserved for the project’s timeline and workspace, while on the sides you get to manage the project’s assets and view the properties panel associated with each object.

Within the Epoch application, you get the option to install the LightSpeed plug-in, Which has been specially developed to help you import PSDs from Adobe Photoshop into the Epoch workspace. The plug-in is able to preserve the associated assets, code, and interactions.

The next step is to use the Epoch timeline to create animation effects, or write your own AdScript for more advanced customizations.

Epoch allows you to preview the result in your default web browser but also includes direct publishing capabilities. The utility provides support for some of the most popular ad servers, such as Google AdWords, Atlas, or DoubleClick.

Epoch packs under the same roof everything you need to go from creating an advertisement, to adding animation effects, and publishing the project online.

What's more, the app seems to be focused on making the process as easy as possible for inexperienced users, while seasoned developers have the tools they need to extend its capabilities via AdScript.