Asymco analyst Horace Deidu reports that “In the latest quarter the iTunes top line grew by 32%.”
Apple currently has over 500 million IDs with credit cards on file buying apps, music, and video from the iTunes Store.
So it’s not really a surprise when you hear, “Quarterly revenues topped $4 billion (a new high) and the company suggests that this rate is maintainable by stating it has a ‘$16 billion annual run rate’,” Dediu reports.
Also noteworthy, $2.4 billion / €1.85 billion was the the content portion of iTunes revenues, “up from $2.1 billion sequentially,” according to Asymco’s analyst.
In adding Apple’s own figures to the equation, Deidu concludes that people spend an average of 40 bucks (€30) in the iTunes Store annually.
“In March Apple reported that they have 500 million iTunes [users] so one way to think about the iTunes business is to say that iTunes users purchase content and services at the rate of about $40 per year,” the analyst states.