Designers think up a potential TV spot for Apple’s iPhone Air marketing

Dec 30, 2013 10:20 GMT  ·  By

Apple is believed to be coming out with an all-new iPhone design next year, and the people at SET Solution have released some mockups trying to depict what the device could look like.

While SET Solution’s concept is certainly worth considering as a potential future iPhone design, this super-slim form factor is probably eons away. Nevertheless, it’s gorgeous and it’s worth sharing.

The studio even created a TV ad of sorts. SET Solution proposes a scenario involving a scale to demonstrate that the iPhone Air is as light as a feather. It’s a nice touch, but in the real world, such marketing would be considered misleading.

Watch the iPhone Air “TV ad” above and leave your impressions in the comments section below. Oh, and the latest rumors say Apple might actually release the iPhone 6 in May.