iPhone 5s Print Ads Emphasize Touch ID Benefits

Apple lauds iPhone 5s fingerprint sensor in magazine print ads

If you go out and buy the latest issue of the New Yorker, chances are you’ll see a big Gold iPhone 5s on the back cover. It’s said to be one of the first ads to hit printed media.

The ad states, “Your finger is the password,” and points to the cool Touch ID sensor living under the phone’s Home button.

According to Apple, ‘Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you’ll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.”

The ad also states, “only on iPhone 5s,” and Apple haters will undoubtedly jump the gun saying others were first to the party, but the Cupertino company said nothing about the iPhone 5s being the first to offer a fingerprint sensor. What it offers is the Touch ID. And Apple believes it’s the best on the market.

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