The event starts at 10 a.m. PDT or 5:00 p.m. GMT

Oct 27, 2016 17:00 GMT  ·  By

Today, October 27, 2016, Apple has invited several media outlets to a press conference where a new line of MacBook Pro and MacBook Air computers could be unveiled.

As we reported last week, the event is dubbed "Hello Again" and it's all about Apple showing the world the next-generation of MacBook Pro and MacBook Air laptop computers. If we're lucky, we might even get to see a new line of iMac, Mac Mini, and Mac Pro, all of which haven't got an update in years.

Viewers should expect to see thinner 13-inch and 15-inch MacBook Pro computers boasting the new USB Type-C port introduced in last year's MacBook, with OLED touchscreen and Touch ID support implemented on the keyboard, which could be wider and without an Esc key. Last but not least, the internals will be upgraded with new Intel processors for better graphics and performance.

On the other hand, the MacBook Air line should also be refreshed with the USB Type-C port and upgraded internals. Some say that we might also see a new device sporting a powerful ARM processor, but it's only a rumor for now. All computers will be running the new macOS Sierra operating system, and if you're curious to know what Apple has in store for us this year, we invite you to join our live blog below.

Apple's "Hello Again" event is taking place on the company’s campus in Cupertino and starts at 10:00 a.m. PDT (1:00 p.m. ET or 5:00 p.m. GMT). It will be live streamed for those using Safari on an iPhone, iPad, or iPod touch device running iOS 7.0 or later, Safari 6.0.5 or later on a Mac running Mac OS X 10.8.5 or higher, or a Windows 10 PC with the Microsoft Edge.

You can also watch it on an Apple TV device with software 6.2 or later, as well as on a 4th generation Apple TV. Our live blog will try to cover the highlights of the event in real time, with screenshots and comments, and will refresh automatically. We hope you'll have a great time with us, and we do thank all of you for your support so far.

That's a wrap folks, thank you again for being here with us!

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They are the best MacBooks ever made!

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Tim Cook: You'll love the new MacBook Pro.

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All three MacBook Pro models are available for pre-order today.

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Here are Apple's new MacBook Pro computers!

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New MacBook Pro is thinner and smaller than the current MacBook Air model.

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The new 13-inch and 15-inch MacBook Pro computers are powered by macOS Sierra and offer up to 10 hours of battery life.

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Touch Bar is multi-touch and supports up to 10 inputs.

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You can do a live performance only with the Touch Bar.

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Another demo! MacBook Pro's Touch Bar is perfect for DJs, as they can easily apply filters, scratch, etc.

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Photoshop and new MacBook Pro are made for each other. We're now watching a demo of Touch Bar integration with Photoshop. Now that's productivity!

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We're now watching another demo of MacBook Pro's new Touch Bar with Final Cut Pro.

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MacBook Pro is the ultimate dockstation with its new and faster I/O.

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Here's how faster the new 13-inch and 15-inch MacBook Pro computers are!

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New MacBook Pro features faster SSD storage and better touch panel.

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Touch Bar is integrated in all of Apple's apps, including Xcode, Terminal, Calendar, etc.

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Touch ID can be used to fast switch between user accounts on a MacBook Pro.

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That's right! Touch Bar is fully customizable.

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You can apply effects to images with Touch Bar, which appears to be customizable.

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Touch Bar is fantastic for navigation, photo zooming, and a lot of other things to increase your productivity.

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We're now watching a demo of the Touch Bar and Touch ID technologies Apple implemented in the new MacBook Pro.

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Apple brings Touch ID to MacBook Pro!

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Meet Touch Bar!

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The new MacBook Pro is thinner, smaller and lighter.

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This is the new MacBook Pro!

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After 25 years, Apple is about to revolutionize the Mac experience again!

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It's been 25 years since Apple announced its first Mac laptop!

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Tim Cook: the Mac experience just keeps getting better and better

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Let's talk about Mac!

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Tim Cook: The TV app is available for free for tvOS and iOS by the end of this year.

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The TV app is fully integrated with Siri to ease your life and help you catch all the exciting moments.

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The new TV app looks like it's identical to Kodi or Plex media center software.

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We're now seeing a demo of the new TV app for Apple TV devices.

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Nope, no new Apple TV, but a new app called "TV"

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Tim Cook is back stage talking about Apple TV becoming the one place for you to access all of your TV shows and movies.

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Ryan Troy from Twitter is now on stage showing us a demo of the Twitter app for Apple TV.

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There are 1600 apps for Apple TV devices.

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Tim Cook now talks about Apple TV, which means that the 5th generation Apple TV device could be announced in the next few minutes.

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He overviews some of the features introduces in the recently released iOS 10.1 update for iPhone, IPad, and iPod touch, comparing the iOS 10 adoption with Android's.

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Tim Cook: iPhone 7 is the best smartphone we've ever made.

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Tim Cook: Customers are in love with the new iPhone 7.

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Tim Cook is now on stage welcoming everyone and talking about a new accessability website for Apple's products.

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Here we go folks, are you ready for some new Macs?

The event starts October 27 at 10:00 am PDT / 1:00 pm ET / 5:00 pm GMT

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Photo Gallery (69 Images)

Apple holds "Hello Again" event
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