Xbox Founder: Apple Would Kill Consoles with a Proper Gaming Controller for the Apple TV

“I will be the first to write apps for Apple-TV when I can,” says Nat Brown

  Old-generation Apple TV gaming concept
The founder of the original Xbox project at Microsoft who actually gave the console its name, Nat Brown, lashes out on the console’s failures in a recent blog entry which also touches on Apple.

The founder of the original Xbox project at Microsoft who actually gave the console its name, Nat Brown, lashes out on the console’s failures in a recent blog entry which also touches on Apple.

Mr. Brown is convinced that if Apple were to equip its $99/€99 puck-sized set-top box with a proper controller, the company would “simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem.”

“I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I’ll make money,” Nat boasts, adding that he would still choose the Xbox in a heartbeat, “if I could and I knew I would make money.”

It all boils down to how you distribute the apps/games, and how you monetize on them, says the developer.

“Maybe a ‘console-capable’ Apple-TV isn’t $99, maybe it’s $199, and add another $79 for a controller,” he writes.

“The current numbers already say a lot, even with Apple-TV not already an open console: 5.3M sold units in 2012, 90% year-over-year growth — vs. xBox 360 — about 9M units in 2012, 60% YoY decline,” Brown concludes.

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