Tim Cook talks about the iPhone and Apple Watch

Sep 14, 2014 23:23 GMT  ·  By

We've seen clips from this interview and we know Tim Cook talks about Beats Audio, Apple TV, and their new Apple Watch. However, it is even better to see the whole interview.

Charlie Rose of PBS knows how to ask the right questions, so right off the bat he wants to know why Apple moved to the bigger screen after the launch of Samsung's larger phones. Tim Cook's answer was plain and simple: now is the time for a bigger phone because only Apple knows how to tie hardware, design, and software in such a way that the iPhone 6 is not just a big, but a better phone.

He makes the case of the iPhone not being the first smartphone or the iPod not being the first mp3 player. However, Apple prides itself on being the company that has arguably the best devices in a niche.

When it comes to the Apple Watch, Tim Cook says that they wanted to have a personal piece of technology that is different for everyone who wears it.

He goes on to talk about the partnership with IBM, Apple's work for Touch ID, and the way the Cupertino giant will launch a business in Payment Services. This is the first part of the video interview. The second one will be on TV on Monday night and we will add it here when it comes out.