14 DAY TRIAL // Gazelle CEO Israel Ganot has agreed to share his thoughts on Apple’s entry in the trade-in business, revealing that they’re not bummed by the news, but that they’re actually quite excited.
Israel Ganot, the CEO of Gazelle, tells TUAW that “Apple's entry into reCommerce validates the market opportunity we pioneered at Gazelle.”
Gazelle doesn’t know the specifics of Apple’s business, but Ganot is confident that his company takes a different approach: “Our focus is on online trade-ins - we're actually pretty excited to have Apple in the game as another voice to raise consumer awareness of the opportunity to get value from used devices,” he tells interviewers.
If anything, Ganot expects Apple’s trade-in program to actually accelerate consumer adoption, adding, “we estimate the U.S. reCommerce market to be $14B by 2015, so there's obviously a huge opportunity here for multiple players to be successful.”
Finally, Ganot reveals that 9 out of 10 customers say they’re extremely satisfied with their service.