Tim Cook’s Letter to Chinese Customers, Translated

The Chief Executive Officer of Apple Inc., Timothy D. Cook, has extended a lengthy apology to China after learning that customers in the country were not happy with some of the company’s warranty/repair policies. That letter has now been fully translated.

While you can try to Google-translate the Chinese-language text addressing customers in the Far East, a lot of stuff can get lost in the machine translation, or even get misinterpreted.

And that’s the last thing Apple wants, going by the opening paragraph of Tim Cook’s letter, which extends a huge apology to the Chinese customer base, acknowledging “insufficient communications” that have led to “concern or misunderstanding.”

Here’s that first paragraph below, courtesy of Forbes contributor Laura He.

“Over the past two weeks, we have received a lot of feedback about Apple’s repair and warranty policy in China. We have made a profound reflection on these opinions, studied China’s 'Three Guarantees' regulations together with government authorities, examined how we communicate about our repair policy, and checked our management practice for Apple’s authorized service providers. We are aware that insufficient communications during this process has led to the perception that Apple is arrogant and disregard, or pays little attention to, consumer feedback. We express our sincere apologies for any concern or misunderstanding arising therefrom.”