14 DAY TRIAL // According to a recent study, 50% of our wireless traffic is entirely made of video streaming. In a discussion on this topic, Verizon Communications CEO Lowell McAdam recalled a meeting with Steve Jobs where he had tried to convince him to make a 4G iPhone.
At NAB, McAdam said that Verizon’s investment in its LTE network is what makes the aforementioned figure. On that account, he recounted a meeting he had had with Apple’s former CEO, Steve Jobs.
As the story goes, McAdam was trying to persuade Jobs, who had been overseeing the development of the iPhone 5 before his death, to make an LTE version of the iPhone.
“I was really trying to sell him and he sat there without any reaction. Finally, he said, ‘Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.’ And Apple’s next phone was LTE,” McAdam said.