The Cupertino giant is also close to signing with Warner Music

May 10, 2013 09:50 GMT  ·  By

After signing up Universal Music on its upcoming “iRadio” music streaming service, Apple is having trouble getting Sony aboard.

According to the Financial Times, a source close to the situation says “the iPhone maker is still negotiating terms with Sony Music.” The source adds that Apple is also close to reaching an agreement with Warner Music.

Reportedly, Apple aims to leverage the “data it already has from hundreds of millions of iTunes users to predict the selection of tracks they will enjoy, and a plan to allow listeners to purchase songs seamlessly via the iTunes store.”

In what can be considered a description of the unconfirmed iRadio service on behalf of the FT, iRadio seems to be Genius-enabled.

Apple is reportedly having problems reaching agreements with the music labels because it refuses to pay royalties as high as Pandora, a popular music service with 70 million subscribers.