People Are Using iPads to Shop for iPads

IBM survey says the iPad tops every tablet in online shopping traffic

By on November 26th, 2012 18:41 GMT

A recent study by IBM shows that the Apple iPad generated more traffic than any other tablet or smartphone in online shopping this Black Friday.

Reaching nearly 10 percent of online orders, the iPad was followed closely by (you guessed it!) the iPhone, with 8.7 percent, and Google Android with 5.5 percent.

According to IBM, “The iPad dominated tablet traffic at 88.3 percent followed by the Barnes & Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.”

All Things D
points out that eBay’s PayPal unit revealed that the volume of mobile transactions this year nearly tripled. Most online orders were made on Apple devices, eBay said, and “the company noted that one of its bestselling items on Black Friday was the iPad 2, selling 250 per hour from 12 am to 8 am PT,” according to the WSJ-owned blog.

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