Ferrari is in talks with Apple to broaden in-car entertainment

Mar 6, 2013 12:58 GMT  ·  By

A year after Apple’s SVP of Internet services – Eddy Cue – joined Ferrari’s board of directors, the supercar maker has unveiled a new model called LaFerrari, which comes equipped with iPads as standard.

Ferrari this week unveiled a €1 million ($1.3 million) hybrid model called LaFerrari, and the company is now in talks with Apple “about broadening a partnership on in-car entertainment,” Chairman Luca Cordero Di Montezemolo said, according to Bloomberg.

Di Montezemolo said at the Geneva motor show that the new four-seater sports iPad minis on the passenger seats.

Apple and Ferrari are known to be impressed by each other’s works, mainly because both companies have a sixth sense when it comes to blending technology with design. Ask any of the two companies executives and they’ll tell you the exact same thing.

The iPad mini as an entertainment device in the LaFerrari was a no-brainer.