Book looks at the inner workings of the world’s most successful tech company

Jan 23, 2012 15:43 GMT  ·  By

Tomorrow, January 24, will see the release of “Inside Apple: How America’s Most Admired — And Secretive — Company Really Works,” by Fortune Senior Editor at Large, Adam Lashinksy.

Based on interviews with numerous people who knew Steve Jobs and the rest of the Apple executive team, Inside Apple “offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era,” reads the book’s description.

In 2008, Lashinsky did a cover story entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday. The story included the author’s prediction that Tim Cook (then Apple COO) would eventually take Steve Jobs’ position as CEO.

An excerpt from the upcoming book (available to order on Amazon) on Apple’s future:

“Over the next fifteen years or so, the business world will get to watch the drama of whether Apple truly has found a way to cheat the hangman’s noose or if the period between 1997 and 2012 or so was a golden aberration driven by one extraordinary individual the likes of which we’ll never see again. If the former is true, then Apple will defy almost all of business history.”