14 DAY TRIAL // When you think about Ikea, you think about all the nuts and bolts that go into their products and how much time you have to spend with your adult leg-like structure before it is completed. Every time they release a new catalog, everyone tries to get it first because of its high-quality photos and design ideas.
In the past, Ikea has made an iOS app and their website is an invaluable resource for products. However, this year, the marketing team at Ikea has used a funny video to release its catalog.
The book is compared to the first iPad launch and the guy talking about it unsuccessfully tries to imitate Jony Ive, Apple's Design head and one of the prime vice-presidents in the company. His name is Jorgen Eghammer and he is the Chief Design Guru at Ikea. This is probably a made-up name.
Funny enough, even the box that the catalog comes in looks like an iPad box.
You can download the iOS app for free and view the photos on your iPad or iPhone and you also check out the videos below and compare the two. You will admire the eternal battery life of the Ikea bookbook and its smooth multitouch gestures and retina pages.
