14 DAY TRIAL // iPad business is going pretty sour for Apple lately. During the latest earning call covering the second quarter of the fiscal 2015, which ended on March 28, the Cupertino tech giant has revealed that consumer interest in its tablets has been fading.
According to the numbers, Apple managed to ship 12.6 million iPad units during the period, which is below the company’s expectations.
But the rumor mill seems to be whispering that Apple will revamp the iPad line soon enough, so in a few months, we might get to see a new 12.9-inch iPad Pro model, a new iPad mini, and an overhauled iPad Air.
While we wait for something like this to happen, Apple has taken the opportunity to set up a colorful mini-site on Apple.com, called “Everything changes,” showing prospective buyers how much better their lives would be with an iPad around.
The website is divided in six categories including Cooking, Learning, Small Business, Traveling, Re-decorating and Why iPad (where you’ll find third-party apps and accessories).
Browsing through the categories, we find Apple showing off the tablets’ capabilities and tutorials helping users getting started with a new device.
Apple provides beautiful imagery featuring users of all ages interacting with the sleek iPad. Quite a compelling marketing campaign we have here.
