Apple Now Airing “Piano” Ad on TV

New TV commercial promotes the iPad mini with music

By on November 5th, 2012 12:31 GMT

Featuring a duet version of Heart and Soul by Hoagy Carmichael, Apple’s “Piano” TV commercial promoting the iPad mini has started airing in the United States and several other countries around the world.

Initially released online on the official Apple website, the brilliant Piano commercial featuring the iPad mini is now airing on TV stations worldwide.

The TV spot is particularly nice as it describes the iPad mini experience with only a few musical notes. It’s also well in line with Apple’s marketing style.

After releasing a few not-so-good commercials recently, most notably the Genius ads promoting the Mac, the new Piano ad is like a breath of fresh air.

The 30-second clip has been embedded above for your viewing pleasure. Do leave a comment to let us know how Apple’s newest commercials strike you.

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