14 DAY TRIAL // Data management company Snappli has conducted a study to determine how customers are responding to Apple’s Maps application in iOS 6. Not surprisingly, the results weren’t positive.
Eldar Tuvey, product marketing and strategy, Snappli, says 64% of their US and UK users in the past week are now on iOS 6. He added that as many as 16% of the users upgraded to iOS 6 on the first day.
25 percent of Snappli’s users were viewing Google maps at least once a day before the upgrade to iOS 6, the survey showed. When they upgraded, the number shot up to 35%, most likely out of curiosity to see the new Apple Maps app.
However, once the public saw its glitches, that number dropped down to a meager 4% in the next five days.
In summary, says Tuvey, “Before iOS 6, one in four people were using Google Maps [daily]; after iOS 6, one in 25 are using Apple Maps daily, and that figure is falling….”