After launching an advertisement meant to reignite awareness on the iPhone, Apple has released a new marketing campaign geared towards the company’s tablet computers, the iPad and the iPad mini.Dubbed “Why You’ll Love iPad,” the campaign is similar (if not identical) to the iPhone effort in terms of marketing elements.
Apple touts the JD Power customer satisfaction awards, the App Store’s infinite number of titles made specifically for the tablet form factor, the hardware design and the displays, battery life, the cameras, wireless performance, the iOS operating system, iCloud and “support from real people.”
Apple heads the campaign with the following statement: “When iPad was introduced, there was nothing quite like it. And there still isn’t. Today millions of people are using iPad and iPad mini to do just about anything you can imagine. Here are a few reasons why they’re loving every minute of it.”
Visit the official Apple web site to see the new iPad campaign up close.