During Apple’s conference call disclosing the numbers for Q1 2013, CEO Tim Cook advised analysts to turn a blind eye to rumors coming from the supply chain for sales projections.After the Wall Street Journal published its infamous report saying Apple had cut its iPhone 5 part orders on low demand, the company’s share prices took a hit.
Then, after Apple disclosed its record earnings for the first fiscal quarter of 2013, AAPL took a second plunge. Tim Cook says the rumors are at fault.
“I don’t want to spend a lot of time talking about rumors, because I will spend my life doing that,” the Apple CEO said, adding that it’s always good to question the rumors before making sales estimates.
“Any single data point is not a great proxy for the production,” he added.