Tim Cook issues open letter to the Chinese public addressing some concerns

Apr 2, 2013 08:01 GMT  ·  By

Addressing growing concerns from Chinese customers, Apple this week has released a formal statement informing the public that the company’s local warranty policies have changed, including iPhone repair principles.

CEO Tim Cook has issued a formal statement apologizing to Chinese customers that Apple had seemed arrogant in its actions involving iPhone repairs and other issues that should be covered under warranty.

A rough translation of Cook’s letter reads, “We are aware that, due to the lack of external communication in this process and lead to the speculation that Apple arrogance, do not care or do not attach importance to consumer feedback.”

“We express our sincere apologies for any concerns or misunderstandings this gives consumers,” says Cook.

The Cupertino-based computer giant is now implementing four major adjustments, “in order to further improve the level of service.” The main changes are (also machine-translated):

“1. Improved iPhone 4 and iPhone 4S repair policy 2. Provide a concise and clear on the website of the official Apple repair and warranty policy statement 3. Increase the intensity of the supervision and training of Apple Authorized Service Providers 4. Related issues to ensure that consumers can easily contact Apple Feedback Service”